The ETZA path
First, we understand the real problem.
Step 01 · Entry point
ETZA Business Diagnostic
A paid diagnostic with findings, prioritized opportunities and a roadmap.
Step 02 · Implementation
ETZA Growth Systems Sprint
Then we implement only what makes sense for your business.
Step 03 · Monthly partnership
ETZA Growth Partnership
Monthly support to keep what we implemented working over time, with metrics and data that sustain growth.
Step 01 · Entry point
ETZA Business Diagnostic
A paid diagnostic with findings, prioritized opportunities and a roadmap. We offer it first when the problem, or the solution, is not yet clear.
How it works
- Pre-work questionnaire: goals, offer, process and data.
- Discovery: a 60 to 90-minute session with the decision-maker.
- Evidence: a review of your CRM, spreadsheets and reports, with your permission.
- Map and hypotheses: facts kept separate from assumptions.
- Prioritization: impact, evidence, effort and risk.
- Executive presentation: what to solve first, and what can wait.
What we review
- Business goals and economics
- Offer and customer
- Acquisition
- Conversion and follow-up
- Delivery and retention
- Data, processes and technology
- Readiness for AI and automation
Each opportunity is scored on impact, confidence, urgency and ease, then adjusted for effort, risk and dependencies. The framework guides the conversation; it does not replace judgment.
What you receive
- Executive summary
- Process map and friction points
- Baseline indicators, flagging any missing data
- Prioritized opportunities
- Phased roadmap
- Implementation proposal with scope, timeline and acceptance criteria
Step 02 · Implementation
ETZA Growth Systems Sprint
Design and implementation of a focused improvement to your sales or operating system, based on what the diagnostic reveals.
Every case is different: the timeline depends on the type of process, the scope of the implementation, the tools involved and your team's availability. When the diagnostic wraps up, we give you a tailored schedule with scope and acceptance criteria.
Phase 01
Diagnose
Interviews and a review of the process, tools, metrics and leakage points.
DeliverableExecutive diagnosis, baseline and prioritized opportunities.
Phase 02
Design
Future-state flow, stages, owners, follow-up rules and metrics.
DeliverableFunctional blueprint and approved implementation scope.
Phase 03
Implement
Pipeline or CRM, forms, simple automations, reports and documentation.
DeliverableSystem configured, tested and documented.
Phase 04
Validate
User testing, in-scope adjustments and a review of the metrics.
DeliverableHandover, user guide and next steps.
Possible components
- Pipeline with stages and owners
- Follow-up rules
- Clean CRM and data
- Simple automations
- Basic dashboard
- Documentation and team adoption
The diagnostic defines what gets implemented, and the proposal sets explicit boundaries.
Step 03 · Monthly partnership
ETZA Growth Partnership
Monthly support to keep what we implemented working over time, with metrics and data that sustain growth.
What’s included
- System monitoring and adjustments so it keeps working as intended.
- A monthly indicator report against the baseline.
- A review of team adoption.
- A monthly follow-up session with decisions and next steps.
- Prioritized improvements within an agreed monthly scope.
Billed month to month, with a defined scope. We agree on the indicators with you from the start.
Terms
How we work with you
- If the problem isn’t clear yet, we start with the diagnostic.
- We work in milestones, with an upfront payment.
- The monthly partnership is billed month to month, with a defined scope.
- We put exclusions, revision rounds and third-party costs in writing.
- We agree on observable indicators. We never guarantee revenue.
- If the problem doesn’t justify an implementation, we tell you plainly.
Fit
Is ETZA right for your company?
We work with small and mid-sized service and B2B companies. We are a good starting point when these conditions are met.
Have questions? Read our FAQ.
- There is a concrete problem that the decision-maker recognizes.
- There is a cost, risk or opportunity worth exploring.
- There is enough data for a reasonable baseline.
- The solution can be scoped with tools or specialists.
- There is a sponsor willing to collaborate and invest.
First step
Shall we talk about what is holding back your growth?
Tell us about your situation. We will tell you plainly whether a diagnostic makes sense for your company.